The Drink of Choice

VDKA6100 is a premium vodka brand endorsed by legendary actor and producer Robert De Niro, featuring a unique story and product. Crafted in New Zealand, the vodka incorporates seasonal whey as a key ingredient. Triple-distilled and carbon-filtered, it delivers a silky, ultra-smooth liquid for a refined drinking experience. We updated the packaging with an elevated visual identity, a transparent vessel, and a luxury color palette. Additionally, we developed a creative campaign featuring Robert De Niro, using storytelling within a cinematic context. We also developed a localized poster series across New York City, targeting areas around distributors to engage local consumers. Our cinema-inspired creative became an enduring classic. It led to increased distribution and demand for visual merchandising across the US, as we supported its success through a library of elevated photography highlighting both the product and its story. US brand awareness grew by 26%, and brand index measures improved across the board, particularly through geo-targeted efforts in NYC.