Rebrand

In response to the integration of Sheraton Vacation Club and Westin Vacation Club, and the expanded multi-branded, multi-faceted MVW leisure product suite, we were tasked with developing a refreshed brand identity for Marriott Vacations Worldwide. Rooted in the philosophy of Evolution, Innovation, and Digital Enablement, we married the future of MVW with the existing brand equity established to-date. We wanted to preserve the typography while transforming it into something more enduring. We took the characteristics that made the original logo so memorable, bold and ornate, and used them as a visual bridge between the past and future.