Moxy
Play On
As the youngest brand in the Marriott portfolio, Moxy Hotels was created to cater to a new generation of travelers with a vibrant and youthful identity anchored in the power of Play. We developed and amplified the brand’s identity, codifying it to be replicated throughout hotels, events and owned channels around the world, making the brand the biggest amplifier for the entire Bonvoy portfolio.
Moxy
Sanctuary
To connect with Gen Z, Moxy's social content needed to feel native to astrology culture, not a hotel brand borrowing from it. We partnered with Sanctuary, a leading astrology app, and built a custom visual identity for the collaboration. From there, we developed culturally led reels and TikTok content alongside an influencer strategy rooted in the astrology space, all unified by the Moxy spirit.
