Autograph Collection
Enemy of the Same
Autograph Collection is home to 300 distinct lifestyle hotels, but many guests book a single property without realizing it's part of a wider family. Our challenge was to build that awareness without flattening the individuality that makes each hotel worth visiting. We created a high-production brand film and asset campaign that placed signature experiences side by side across different Autograph hotels, combined into single split- frame compositions. The campaign drew near-perfect scores in Kantar's pre-launch testing, and 210+ creative assets from a single shoot, giving Autograph a content library spanning social, stills, AV, and audio. The campaign performed so well that the business extended the campaign's timeline and expanded its reach from the US into EMEA.
Autograph Collection
Print Directory
To further educate guests, we developed a printed in-room directory that showcased the individuality of each hotel. The directory included detailed descriptions, stunning photography, and unique stories about each property, helping guests understand the diverse range of experiences available within the collection.
Autograph Collection
Digital Directory
We gamified the exploration by creating a digital directory that offered an interactive way for guests to explore the Autograph Collection. Triggered by a uniquely designed QR code, the digital experience began with a wordsearch featuring dozens of hidden words. Depending on the words they found, the user was served a different Autograph location, along with virtual tours, videos, and interactive maps.
